Article Marketing

What Is Article Marketing?

Article marketing is one of the most popular website promotion methods. All article marketing really is, is submitting new articles to online article directories like Ezinearticles or GoArticles. In return for providing the directory with new of content, you get to place the backlink to your own website in the article. You see, every one of your articles that you submit is followed by a so-called “resource box” where you get to write a few things about yourself and you also get to include a link or two.

So, what you can do is write an article and include a link pointing back to a website where you are selling and affiliate product or a product of your own. However, you may be wondering whether it really makes sense to write articles for an article-directory instead of publishing them on your own site.

One of the main benefits of submitting content to article directories is this: article directories are already popular sites with existing traffic streams, and they are in “good standing” with the search engines. Quite simply, an article placed on an article-directory is more likely to be found buy new visitors than if it’s published on your own website. What’s more, having a link pointing to your site increases your own websites importance in the eyes of search-engines. If you can get many links from many article directories pointing to your website, this will result in better rankings and more search-engine traffic for you. It’s also worth mentioning that because Ezinearticles and other such article directories are authority sites, it is usually easier to get an article on these sites ranked in the search engine results for a particular keyword than it is to get your own site ranked for that same keyword. It’s easier to do some link-building and promote an article to get search-engine traffic than it is to promote your own site, especially if it’s still new and unknown.

You can look at it like this: by publishing your content on a popular website, you get the chance to “borrow” some of their traffic and get extra exposure for your own website. That is the essence of article marketing.

Of course, more articles on more websites means more exposure to traffic and more backlinks. Luckily, it’s an allowed and common practice to publish an article on more than one directory. This helps you get more out of each article you write. To leverage article marketing even further and you can make use of article spinning to create many variations of your articles and allow for even wider distribution of your content.

Recommended Articles:
- Article marketing basics
- Article spinning

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• Article Marketing – How To Master The Top 10 Google Search Results

 
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